Experimental Marketing and the Importance of Being First

SocialSteve's Blog

If there is one question I have faced in my marketing career that truly bugs me like no other it is “Who else has done this?” When asked, and it has happened more than a few times, I know I am facing a person that will disrupt success.

experimental marketingI am not going to push experimental marketing for the sake of a desire for creative expression. As always, my marketing strategy is motivated audience behavior. The vast consumer base is significantly more advanced in the use of social and digital platforms than brand marketers. This is driven, but not limited, by millennials adoption of digital and mobile technologies. For so long, marketers have viewed themselves as more forward thinking individuals than the audience they serve, but today, this is far from the truth. How sad is it that the general public is more innovative and creative with their use of digital/social…

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